At Marley Spoon, we love what we do - providing the convenience of fresh ingredients, delicious recipes and more while working towards a sustainable future. We always go the extra mile to make our customers as satisfied as possible, so they can simply enjoy what’s delivered right to their doorstep.
Our customer acquisition team plays a key role in the company's growth. Our teams - both in digital and traditional media - enjoy true autonomy over the work they do, from budgeting, to testing new channels and technology. We look for potential team members who understand the big picture, and can independently develop relationships, processes, campaigns and optimisations that meet our strategic ambitions. With wide-ranging experience, backgrounds, and skills, this diverse group works together across Europe, Australia, and the US to closely monitor and optimize campaigns, which means that we are able to avoid silos and quickly take a view on success.
Requirements
We now have the opportunity to bring on a Senior Online Marketing Manager - Paid Social to join our team in Berlin. The position will lead a team of skilled Paid Social managers, managing the global social media buying for our two meal kit brands, Marley Spoon and Dinnerly. This role involves:
Being an expert in paid social media channels and the main point of contact for internal and external stakeholders
Defining and driving the strategy for these channels in the medium/long term and taking ownership of the performance
Analysing performance data and communicating findings across the marketing team and wider business
Planning, tracking and analyzing key business metrics, like ROI, LTV, and more, in partnership with the business analytics team and other departments across the business
Creating and implementing team processes and operational optimisations, leading and mentoring several paid social managers
You would bring:
Ability to demonstrate experience in Online Marketing, preferably working in BTC businesses, with a focus on Performance Marketing
Experience working with Paid Social platforms, Google Analytics, Smartly, or other industry-standard tools
Strong analytical mindset and ability to read and understand data, with proven experience working with Excel or Google Sheets
Significant experience working against performance KPIs
Experience in building and managing external relationships with vendors/partners
A knack for constant innovation, challenging the status quo and having an entrepreneurial, self-starter mindset
Ability to prioritize efficiently
Benefits