Senior Social Media Specialist, (Senior Account Manager) - Europe Africa
BCW Europe Africa, Germany

As the global communications agency in the business of moving people, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCW’s commitment to moving people starts with our employees. Here you’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them learn and grow as people and professionals.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQ+, differently abled and veteran communities.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

Requirements

The Role:

We are looking for a Senior Social Media Specialist to expand the breadth and depth of our Europe amp; Africa capabilities within digital strategy, including social, content, web, influencers, and paid media. We’re looking for someone to work closely with specialists across these functions and dynamic markets team to drive the design and delivery of innovative, integrated communication programmes that span consumer, corporate, healthcare, technology, and public affairs.

Given this is a regional role, we are open to where this role could be based. BCW Europe amp; Africa offices are in Belgium, Finland, France, Germany, Italy, Norway, Spain, Switzerland, Netherlands, Turkey and UK.

What you’ll do as you move with us:

You’ll be a key member of the Europe and Africa Digital Innovation Team:

• Act as a digital strategist within the Europe and Africa team, supporting key market teams in the region and connecting the dots between the various subject matter experts (Social Media Strategy, Influencer Marketing, Data and Analytics and Paid Media Amplification).

You’ll provide strategic communications and counsel:

• Provide strategic counsel to clients and market account teams around the area of social media strategy (including channel, content, amplification and influencer marketing)
• Develop innovative and creative social media solutions for client campaigns, taking them through to delivery
• Expertly use (and guide teams on) social media listening and other analytics/insights tools to inform strategies and optimise and measure outcomes
• Devise and implement social media strategies integrating organic, paid, social, influencer, search, and content discovery ensuring it fits within the wider communications framework / is presented as a holistic programme

You’ll be a digital leadership and integration leader:

• Lead and support ongoing innovation in social and influencer tactics with relevant Eamp;A market teams; ensuring BCW continues to lead the way in this area
• Continue to upskill team members across the team to reduce your doing workload for activities you have had experience in and have more time to challenge your own strategic thinking.

And finally, help contribute to business development:

• Ability to act as lead social media strategist in new business scenarios
• Proactively support opportunities to grow and expand our work with existing clients pressure test ideas and be brave in what we are putting forward

Experience that contributes to your success:

• Decisive but diplomatic
• High level of gravitas and confidence in winning over the confidence of market teams
• Ability to work independently with minimal handholding, whilst feeling comfortable asking questions and seeking guidance from leadership when needed
• Intercultural Intelligence: Awareness for and willingness to deal with intercultural differences
• Able to get the best from different types of people, working across virtual teams
• Proactive, confident, approachable, and knowledgeable, inspiring confidence in others
• True problem solver with a getting things done mindset
• Marketing/PR industry experience
• A proven track record of successful and award-winning projects for global brands.
• Fluent written and spoken English and, preferably, one other European language
• Experience with agile methodologi

Job Rewards and Benefits