Position overview: If you’re a foodie and live and breathe social media, we’ve got the perfect role for you!Join us at Marley Spoon, the powerhouse behind global brands Martha Stewart amp; Marley Spoon and Dinnerly! We're on a mission to make cooking fun through our meal-kits - with easy-to-cook recipes and top-quality ingredients - and we need your magic to make it happen! As our Social Media Manager (EU), you'll be the mastermind behind our organic online presence across Europe. From whipping up our social media strategy to creating captivating content and collaborating with teams, your creativity and organizational skills will be the secret sauce to our success!
Responsibilities: Social Media Strategy:
- Develop and implement a comprehensive social media strategy aligned with our brand goals and target audience.
- Identify key performance indicators (KPIs) and track, analyze, and report on social media metrics to optimize performance.
Posting/Scheduling:
- Own the development of a monthly social calendar, incorporating new themes and ideas
- Plan, schedule/post content across all channels and regions
Content Creation:
- Write fun and engaging social media copies
- Create high-quality, engaging, and shareable content for various social media platforms, including but not limited to images, videos, GIFs, and infographics.
- Ensure brand consistency and a strong visual identity across all content.
- Support with Dutch or German copy writing.
Community Management:
- Act as the primary point of contact for the company's social media followers, engaging in conversations, responding to comments, and managing customer inquiries.
- Monitor brand mentions and track relevant discussions across social media platforms.
Photo/Video Shoot Planning:
- Plan and coordinate photoshoots and video shoots to produce original, on-brand visual content.
- Collaborate with internal teams and external agencies to ensure the smooth execution of shoots.
Design Briefing:
- Communicate creative concepts and content requirements effectively to designers and other team members.
- Provide clear and concise briefs to designers to ensure the accurate representation of the brand's vision.
Stay Up-to-Date with Industry Trends:
- Stay informed about the latest social media trends, algorithm updates, and emerging platforms to drive continuous improvement and innovation
Requirements
- Proven experience as a Social Media Manager or similar role.
- Demonstrated content creation skills, with a strong portfolio of successful social media campaigns and creative content.
- Are willing to come into the office 2-3 days a week in Kreuzberg
- Dutch or German native speaker
- Full English working proficiency
- Proficient in using various social media platforms, social media management tools, and analytics tools.
- Excellent written and verbal communication skills with a keen eye for detail.
- Strong project management and organizational abilities to meet deadlines in a fast-paced environment.
- Creative thinker with the ability to develop fresh ideas and approaches to engage the target audience.
- Experience in planning and executing photo/video shoots is a plus.
- Basic graphic design skills and familiarity with design software is a bonus.
- Most importantly, the willingness to learn, experiment, fail and repeat.