Marketing Manager - Amazon Ads (m/f/d)
tado, Germany
Job Description
tado is the European market leader for smart products and services to manage your energy consumption and control your climate at home. Our mission is to help households save energy and drive forward the green energy transition in Europe. We are internationally recognized for our excellent user experience, our unmatched compatibility, our award-winning elegant hardware design, and for being truly open with major smart home platforms. Over 200 employees from 45 nations contribute every day to the success of our company, share their ideas, and are part of a dynamic and highly professional value chain. We want to make a difference, challenge our business every day and find new colleagues who are just as passionate about our products as we are!
We are looking for a Marketing Manager - Amazon Ads to start as soon as possible. In this role you will be responsible for all aspects of Amazon Advertising. By planning and managing campaigns, you will make a significant impact on the sales and brand success of tado on Amazon.
Your tasks and responsibilities will include:
- Focusing on our business goals and activities while collaborating with our general marketing amp; sales teams
- Deepening your knowledge within the smart heating category and keeping an eye on category trends within our operating markets (EU8)
- Full responsibility, planning and controlling of the Amazon Ads activities and budgets
- Creating campaign targets, digital media plans and defining action steps for promotional activities and overseeing their implementation, optimization of KPIs and finalization in alignment with agency
- Setting up and maintaining internal reports to continuously analyze Amazon PPC and DSP/DVA data to identify performance opportunities and improve pre-set campaign targets and KPIs (e.g. ACOS, ROAS, VCR, etc.).
- Defining and developing Amazon Marketing Cloud Cases (AMC) to extract actionable insight for the advertising strategy together with the agency
- Supporting performance marketing business reviews and provide ad-hoc analyses for business cases and events to drive future improvements where required
- Monitoring and improving Amazon retail content in order to optimize page conversions
- Working in close collaboration with tado stakeholders, the Amazon Ads Pan-EU team and the agency to fuel the business growth
Requirements
- 2-3 years experience with or at Amazon Ads
- Business Administration, Economics, Marketing, or similar, or an apprenticeship in a commercial field
- Hands-on experience with working with Amazon, previous campaign and tool management experience is a plus (Amazon PPC, Amazon DSP, Vendor Central etc.)
- Hands-on mentality amp; passion for e-commerce
- Highly motivated to work in an international, fast-growing, dynamic and entrepreneurial environment with significant room for self-development and ownership
- Data driven personality amp; strong Excel skills
- Excellent verbal amp; written English
Benefits
- Flexible working hours to accommodate your schedule and remote-friendly work environment within Germany, with the option for temporary work from abroad within the EU.
- 30 annual paid vacation days and a contribution to your company pension scheme.
- Annual Learning amp; Development budget for your professional and personal development, including training, coaching and subsidized German language courses.
- Learning from highly-skilled colleagues through an open, appreciative feedback culture.
- Discounted access to gyms and courses through EGYM for your fitness and work-life balance.
- Health care activities by company doctors such as vaccination, skin screenings, and mental health service via HelloBetter.
- Free Tuesday lunch in the office, company-wide events, regular Beer O’clock afterwork events, and various sports events throughout the year.
tado is an equal opportunity employer and we are striving for a diverse workforce. Thus, we recruit talented individuals based solely on their competencies and skills, without any regard to their race, ethnicity, sex, sexual orientation, age, religion, belief, or disability.