Marketing Data Specialist (m/f/d)
tado, Germany
Job Description
tado is the European market leader for smart products and services to manage your energy consumption and control your climate at home. Our mission is to help households save energy and drive forward the green energy transition in Europe. We are internationally recognized for our excellent user experience, our unmatched compatibility, our award-winning elegant hardware design, and for being truly open with major smart home platforms. Over 200 employees from 45 nations contribute every day to the success of our company, share their ideas, and are part of a dynamic and highly professional value chain. We want to make a difference, challenge our business every day and find new colleagues who are just as passionate about our products as we are!
As part of the tado marketing department, you will be joining a talented group of performance marketing, digital marketing and CRM teams that ensure we successfully grow tado through data-driven marketing activities.
Your areas of responsibility will include:
- Producing meaningful marketing KPI dashboards and delivering weekly, cross-channel performance reports with actionable insights
- Ability to organise marketing data end-to-end, performing quality checks on tracking and ensuring the data is stored and protected in appropriate marketing data tools
- Analysing online user behaviour for our websites, performance marketing campaigns and CRM campaigns in terms of conversion data, customer journeys, funnel analysis and multi-channel attribution
- Implementing data tracking into various marketing initiatives using Google Tag Manager and UTMs
- Benchmarking performance across all online channels and advising on KPIs based on analysis
- Reporting on key metrics, analysing and interpreting trends and providing usable insights based on available analytics data
- Identifying opportunities to try innovative new methodologies and improve the analytical procedures
- Working daily with analytical software including but not limited to Google Adwords, Google Analytics, Adobe Analytics, and more
- Maintaining data privacy standards
- Aligning regularly with data teams across the organisation to ensure high quality data standards
- Acting as a hub for data results communication, data problem-solving, data collaboration and managing data analysis expectations of our internal teams including Performance Marketing, CRM, SEO, Content, Sales, Product Management, Website, Customer Experience, IT and Data Science
Requirements
Must haves
- Minimum 3+ years full-time working experience as a Marketing Analyst or Data Specialist or similar role
- Strong analytical abilities and communication skills
- Experience with Business Intelligence (BI) tools
- Hands-on mentality, you are result focused and prioritise work accordingly
- Expertise in Google Analytics (GA4), Looker Studio, Funnel IO (or similar) and/or Channelsight
- In-depth understanding of SEM campaign strategies and SEO practices
- Experience with Display, PPC and CRM campaigns
- Good knowledge of MS Excel
- BSc in Marketing or relevant field
- Fluent in English
Benefits
- Flexible working hours to accommodate your schedule and remote-friendly work environment within Germany, with the option for temporary work from abroad within the EU.
- 30 annual paid vacation days and a contribution to your company pension scheme.
- Annual Learning amp; Development budget for your professional and personal development, including training, coaching and subsidized German language courses.
- Learning from highly-skilled colleagues through an open, appreciative feedback culture.
- Discounted access to gyms and courses through EGYM for your fitness and work-life balance.
- Health care activities by company doctors such as vaccination, skin screenings, and mental health service via HelloBetter.
- Free Tuesday lunch in the office, company-wide events, regular Beer O’clock afterwork events, and various sports events throughout the year.
tado is an equal opportunity employer and we are striving for a diverse workforce. Thus, we recruit talented individuals based solely on their competencies and skills, without any regard to their race, ethnicity, sex, sexual orientation, age, religion, belief, or disability.