Head of Media/ Activation (m/f/d)
tado, Germany
Job Description
tado is the European market leader for smart products and services to manage your energy consumption and control your climate at home. Our mission is to help households save energy and drive forward the green energy transition in Europe. We are internationally recognized for our excellent user experience, our unmatched compatibility, our award-winning elegant hardware design, and for being truly open with major smart home platforms. Over 200 employees from 45 nations contribute every day to the success of our company, share their ideas, and are part of a dynamic and highly professional value chain. We want to make a difference, challenge our business every day and find new colleagues who are just as passionate about our products as we are!
To strengthen our Marketing team, we are looking for a passionate, experienced, and open-minded colleague who wants to take the next career step with us and is interested in long-term development.
Your areas of responsibility will include:
- Responsibility for all media campaigns, inspiring and engaging our consumer audiences through best in class (digital-first) execution. Delivering seamless and relevant media experiences across all touchpoints and channels in performance and awareness channels.
- Short- and long-term strategy for end-to-end campaigns across markets, from strategy amp; planning through to activation and optimization across channels.
- Campaign budget ownership.
- Driving tado’s agenda and innovation roadmap with media agencies, suppliers and key media partners (Meta and Google among others).
- Owning the digital test amp; learn agenda, driving critical initiatives and test plans that have potential for high-scale impact against key business metrics to drive growth and engagement.
- Supporting the Global Head of Marketing in the annual marketing planning process, taking into account all paid media touch points along the CDJ to drive a seamless consumer experience.
- Continually analyzing and reviewing existing strategies, media plans and tactics to continuously improve performance and drive media effectiveness.
- Overseeing amp; coordinating Influencer marketing activation as part of campaign programs.
- Managing, leading and developing a direct team. Building a highly capable and engaged team.
Requirements
Must haves
- gt;8 year of experience in Media in both Performance and Brand building. Preferably across European markets.
- Skilled in Media strategy, execution, tracking and optimization.
- Experienced in managing internal and external stakeholders such as suppliers, agencies and media partners.
- Proven leadership experience taking existing teams to the next level and building high performing structures and capabilities.
- Hands on mentality and entrepreneurial spirit with the drive to shape and build the future of tado.
- Understanding of latest tech and digital trends and translation into actionable ideas.
Big Plus
- Brand Management experience.
- CRM expertise.
- D2C expertise.
Benefits
- Flexible working hours to accommodate your schedule and remote-friendly work environment within Germany, with the option for temporary work from abroad within the EU.
- 30 annual paid vacation days and a contribution to your company pension scheme.
- Annual Learning amp; Development budget for your professional and personal development, including training, coaching and subsidized German language courses.
- Learning from highly-skilled colleagues through an open, appreciative feedback culture.
- Discounted access to gyms and courses through EGYM for your fitness and work-life balance.
- Health care activities by company doctors such as vaccination, skin screenings, and mental health service via HelloBetter.
- Free Tuesday lunch in the office, company-wide events, regular Beer O’clock afterwork events, and various sports events throughout the year.
tado is an equal opportunity employer and we are striving for a diverse workforce. Thus, we recruit talented individuals based solely on their competencies and skills, without any regard to their race, ethnicity, sex, sexual orientation, age, religion, belief, or disability.