Marketing Strategy Lead (m/f/d)
tado, Germany
Job Description
tado is the European market leader for smart products and services to manage your energy consumption and control your climate at home. Our mission is to help households save energy and drive forward the green energy transition in Europe. We are internationally recognized for our excellent user experience, our unmatched compatibility, our award-winning elegant hardware design, and for being truly open with major smart home platforms. Over 200 employees from 45 nations contribute every day to the success of our company, share their ideas, and are part of a dynamic and highly professional value chain. We want to make a difference, challenge our business every day and find new colleagues who are just as passionate about our products as we are!
What we need:
You understand our (potential) customers inside and out. You live and breathe consumer insights and have a good understanding of consumer needs. Your aim is to develop and execute the Marketing Strategy flow for tado and to provide maximum value for our customers through developing a variety of value propositions. You have a very good understanding of the different building blocks of value tado provides or can provide in the future. You work closely together with product managers, marketers, sales managers and customer care to develop, test, implement and scale propositions that create value for both the customer and our company. You enjoy selling new ideas to stakeholders and your professionalism and enthusiasm for creating value brings all stakeholders together.
Fostering market intelligence and market opportunity identification comes natural to you. To give guidance to the marketing strategy and in order to develop the right value propositions you thoroughly understand what’s happening in our markets. You strive for decision making based on a solid foundation of market intelligence. You like gathering information through multiple sources, analyzing the data and identifying trends and opportunities.
Your responsibilities will include:
- Leading the Strategic Marketing Planning process resulting in Source of Business selection, Target Audience identification and Go to Market plan
- Deriving, aligning and owning the Marketing Calendar
- Providing focus to the marketing strategy through solid and data driven market analysis and being responsible for developing new distinctive propositions across different European countries that match the purpose, vision and strategy of the company
- Analyzing potential market and product gaps across the company's new and existing portfolio
- Identifying opportunities through interviews, data analyses, competitive analyses and market scans, which you then translate into concrete actions or initiatives
- Using methodologies such as Service Design and Value Proposition Canvas
- Starting up pilots with a continuous cycle of learning and improving
- Initiating innovative proposals and decisively involve others in your plans
- Evangelizing value proposition thinking throughout the organization
Requirements
- Masters degree in Business or Marketing
- Minimum 5 years experience in a similar role
- Expert knowledge of value proposition development concepts
- Expert knowledge of Marketing Strategy Flow (Market Insight, Segmentation, Targeting, Positioning)
- Ability to articulate and present key actionable market and competitor insights to the management team
- Motivated to introduce and lead proposition thinking within tado
- Sufficient creativity to create customer-oriented and attractive propositions and the analytical skills to always keep an eye on and test the business case behind those propositions
- Value driven and experimental mindset
- Experience in a recurring revenue business is a plus (e.g. insurance, telecom or energy)
Benefits
- Flexible working hours to accommodate your schedule and remote-friendly work environment within Germany, with the option for temporary work from abroad within the EU.
- 30 annual paid vacation days and a contribution to your company pension scheme.
- Annual Learning amp; Development budget for your professional and personal development, including training, coaching and subsidized German language courses.
- Learning from highly-skilled colleagues through an open, appreciative feedback culture.
- Discounted access to gyms and courses through EGYM for your fitness and work-life balance.
- Health care activities by company doctors such as vaccination, skin screenings, and mental health service via HelloBetter.
- Free Tuesday lunch in the office, company-wide events, regular Beer O’clock afterwork events, and various sports events throughout the year.
tado is an equal opportunity employer and we a