B & L Steel Company Inc.
Verified
Marketing Manager
- Frankfurt am Main
- Full Time
- Travel required
The essentials
- Experience5 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationBachelor’s degree in Marketing, Business Administration, Civil/Structural Engineering, or related field; or equivalent combination of education and 5+ years’ relevant marketing experience in construction or manufacturing.
What you’ll be doing
Company: B & L Steel Company Inc.
Location: Frankfurt am Main, Germany (on-site)
Overview:
We are seeking an experienced Marketing Manager to lead marketing strategy for construction and steel fabrication products in the German market. Reporting to senior leadership and working from our Frankfurt office, the role focuses on positioning the company’s capabilities across commercial construction, structural steel, and sheet metal solutions for architects, contractors, and project developers across Germany.
Responsibilities:
Location: Frankfurt am Main, Germany (on-site)
Overview:
We are seeking an experienced Marketing Manager to lead marketing strategy for construction and steel fabrication products in the German market. Reporting to senior leadership and working from our Frankfurt office, the role focuses on positioning the company’s capabilities across commercial construction, structural steel, and sheet metal solutions for architects, contractors, and project developers across Germany.
Responsibilities:
- Develop and execute a market-led marketing strategy for Germany, aligned with corporate goals and product lines.
- Conduct market research and competitive analysis to identify target segments, key accounts, and regional opportunities.
- Plan and manage integrated campaigns (digital, events, collateral) to generate qualified leads and support sales pipelines.
- Collaborate with sales, engineering, and production to develop value propositions, technical content, and case studies tailored to local customers.
- Oversee brand consistency, website localization, and marketing communications in German and English.
- Manage external agencies and vendors, and coordinate budget and performance measurement.
- Track campaign performance and lead metrics (ROAS, CPL, MQL/SQL) and optimize activities to improve pipeline conversion.
What we’re looking for
Must-have:
- 5+ years of B2B marketing experience, preferably in construction, steel fabrication, or heavy manufacturing.
- Proven ability to develop and run integrated campaigns (digital, content, events) that drive lead generation.
- Experience with market research, segmentation, and competitive analysis specific to regional markets.
- Strong content skills: case studies, technical whitepapers, sales enablement materials, and localized website copy.
- Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and analytics tools (Google Analytics, BI).
- Budget management, vendor/agency coordination, and performance measurement (ROAS, CPL, MQL/SQL tracking).
- Excellent stakeholder and project management skills; able to coordinate across sales, engineering, and production teams.
- Fluent in English and professional proficiency in German for marketing communications and client engagement.
Perks & benefits
- Accomodation
- Health Insurance
- Leaves
- Medical
- Sports and Entertainment
- Transport
About Us
Founded in 2002, B & L Steel Company Inc. is the member of The United States Steel Producers Association (USPA) and the Ontario Sheet Metal Contractors Association. Since 2005, the company has been awarded as a US top 500 manufacturing enterpr
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