GoodWe Power Supply Technology Co., Ltd. – short GoodWe - is a globally leading inverter manufacturer, ranked Top 7 by Bloomberg, IHS, and global No. 1 storage inverter supplier by Wood Mackenzie in 2019. The headquarters is based in Suzhou, China, where core production and R&D centre are located. GoodWe has more than 1700 employees across the world, and owns 8 overseas subsidiaries covering all 5 continents, and is a public listed company in Shanghai Stock Exchange.
With 10 years robust growth, via partnering prestigious customers such as Bosch, TATA Power, Krannich and Panasonic, GoodWe has built high reputation in the global market, delivering high quality products across more than 110 countries, with over 2 million inverters installed, making great contribution to the environment by reducing massive CO2 emissions and saving significant electricity cost at the same time.[t1]
Develop and execute a unique and compelling brand strategy for responsible markets
Support the launch of new product families and products with the correct product positioning in the competitive landscape (after analysis)
Analyze the customer journey for digital and traditional interactions and work with HQ and EMEA team to optimize interactions
Define a overall communication and marketing strategy for each core market based on the local market situation
Lead and manage a team to take all the marketing responsibilities
Mainly focus on DACH, France, Benelux and Nordic markets
Build up strong rapport with key accounts and work out co-marketing strategies with each of them
Manage the relationship with the existing solar media and identify new media partners.
Generate content and manage the existing social media platforms the company currently runs in the region and set up other media platforms
Build-up KOL and work out intriguing content together with technical team, identify KOL promotional tactics
Manage relationships with customers in core markets, provide them support and discuss strategic development plans from a marketing perspective. Be persistent in following up with them to develop a long-term relationship of trust.
Maintain a regular dialogue with influential organizations of the solar industry, such as local PV associations and relevant organizations.
Responsible for organizing and coordinating gala dinners, product training events and new products launching events.
Work together with Research & Sales team, conduct markets research, analyse consumer needs, and market situation as well as competition dynamics that contribute to develop marketing strategies.
Requirements and personal attributes:
· Bachelor's degree and above
· Substantial experience with marketing management required (minimum 8 years of marketing experience, 3 years working experience in solar inverter segment is a plus
· More than 3 years team management experience
· Fluent English, German and French
· Availability to travel for customers meetings, exhibitions as well as company events
· Strong marketing strategy thinking and generation
· Excellent communication skills
· Excellent interpersonal and communication skills
· Teamwork spirit, proactive, dynamic and customer oriented
· Problem solving aptitude
GoodWe Europe GmbH - Munich, GERMANY
Would you like to join a motivated and dynamic team and be part of our global success story? We welcome applications from like-minded candidates. Please provide a copy of your resume in English to:
E-mail: [email protected]